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Audio Landscape 2023

What does the year 2023 sound like?

With audio, a marketer can reach people's hectic everyday lives

In recent years, the competition for how people spend their time has become more intense, and the trend is not showing signs of slowing down.

Everyday lives have become more hectic. The ways of moving from one place to another have become more diverse and there are constantly more ways available for people to spend their free time. Entertainment is available 24/7 in form of games, video and audio content and various events and services. In addition, people need to take care of work duties and housekeeping tasks.

For modern-day marketers, this creates a massive challenge –how to connect comprehensively enough with the everyday lives of people and get noticed during this interface?

Attention span of a goldfish

People are constantly surrounded by audio, and listening to audio content has strongly increased in recent years. Audio can be consumed as entertainment on its own, but it can also be combined with other activities. Audio is strongly present in social media, games, video content, shopping centres and hobby venues, for example. The internet is believed to follow the trend of social media and become more focused on audio in the near future.

Few of us are focusing on just one thing at a time any more. The studies also show that the hectic lifestyle and flood of information have significantly decreased our attention spans. In 2000, people had the average attention span of 12 seconds, whereas today, our attention spans are 8 seconds long. For comparison, the attention span of a goldfish is 9 seconds.

Janne Turunen

Sales Director,